ENG-148
Sales by region, last quarter
docsMM
planned with /linear:plan-work
01 / stride consult, may 2026Step first.
Step first.
Then Stride.
Stride is a thin shipping system I built on top of Claude Code and Linear. I set it up on your laptop, ship your first internal app with you, and stay close until you're shipping every week on your own.
Book a 30-min discovery call
Free. You bring your data sources and the apps you wish you had. You leave with a one-page scope you can take to your line manager.
your-team / linear5 cards
todo2
ENG-151
Weekly inventory dashboard
prodMM
queued
doing2
ENG-144
Vendor cost tracker, monthly
infraMM
branch cut, 2 atomic commits
ENG-139
MRR snapshot, finance feed
authMM
PR open
done1
ENG-132
Pipeline report, replaces vendor £2k report
infraMM
shipped yesterday
02 / symptoms
A few things you might recognise.
Most of the people I work with are technically curious, not engineers. They write a little SQL, they've stitched together a Power Query, they're done waiting for IT.
SYM-001fragile
You pay a vendor £2 to £3k every time you want a custom report.
SYM-002infra
You're hand-rolling PowerShell scripts because you got tired of waiting.
SYM-003auth
Power Query is doing more than it should. So is the spreadsheet.
SYM-004docs
You tried Lovable. It worked. Then it broke, and you couldn't read the code.
SYM-005prod
Your line manager would love a live dashboard. You'd love to build it.
SYM-006fragile
You don't want to be a software engineer. You also don't want to be a vibe coder.
03 / the moment
The moment it clicks.
You write a plain-English brief. Stride turns it into a Linear card, cuts a branch, writes the code with Claude Code, and lands atomic commits behind a pull request. You watch a dashboard appear. You read the code. You own it.
~/your-team/app-starter
$/linear:plan-work show me sales by region, last quarter
drafting card, scope: 1 report, 1 view
→ ENG-148 Sales by region, last quarter
$/linear:start ENG-148
branch cut: eng-148-sales-by-region
$/commit
✓ atomic: add region rollup query
✓ atomic: add table view, sortable
✓ atomic: wire into dashboard
$/linear:finish
PR opened, card → in review
dashboard live at /reports/sales-by-region
04 / what you'll ship
What you'll be able to build.
The first three apps usually pay back the engagement on their own, in vendor fees alone.
- 01Internal dashboards that read straight from your databases
- 02Custom reports that used to cost £2k from a vendor
- 03Replacements for the spreadsheet doing too much
- 04Small CRUD apps your team has been asking for
- 05Scripts and scheduled jobs, but readable and version-controlled
- 06Light integrations between the tools you already use
- 07Plain-English Linear cards that Claude Code can actually ship
- 08A kanban rhythm your line manager can see without asking
05 / payback
Three apps pays it back.
The engagement is £5k. If your team currently pays a data vendor £2k for each custom report, your third Stride-built app puts the engagement in the black. The fourth is upside. Every app after that is yours, forever, for free.
Numbers reflect a common pattern. Yours will depend on what your vendors currently charge. We work it out on the discovery call.
| apps shipped | vendor fees avoided | engagement balance |
|---|---|---|
| 1 | £2,000 | −£3,000 |
| 2 | £4,000 | −£1,000 |
| 3 | £6,000 | +£1,000paid back |
06 / engagement
How engagements run.
Full breakdown, stack, and procurement on the How it works and Procurement pages.
stage 01
Install and setup
2 days, on-site or remoteI install Claude Code, Stride, and a starter repo on your laptop. I teach you atomic commits and kanban in Linear. By the end of day 2 your first internal app is shipped, end to end.
stage 1 / installday 2
Claude Code installedprimitives
Stride MCP-connected to Linearstride
app-starter clonedrepo
atomic commits, kanban primerhabits
first app shipped end-to-enddeliverable
stage 02
Weekly support
1 day a week, 3 weeksThe workflow only becomes real when you're building alone. I sit with you once a week to catch missed atomic commits, premature optimisation, and kanban drift while the habits are still forming. Three apps shipped by week three.
stage 2 / weekly reviewweek 1 of 3
reviewing ENG-144 (vendor cost tracker)
- one big commit, mixed concerns
+ split into 3 atomic commits
+ /linear:plan-work used correctly
no premature optimisation
kanban discipline holding
stage 03
Ad-hoc support
Monthly, then by demandPast three weeks, you're shipping on your own. Support drops to monthly check-ins, then ad-hoc. You call when something needs judgement. Stride itself stays complimentary.
stage 3 / ad-hocyour stride
apps shipped8 and counting
vendor fees£2k each→£0
codeyour GitHub org
boardyour Linear
supportmonthly check-in
07 / vs
Why not Lovable, or raw Claude Code.
A fair comparison. Lovable is fastest until it breaks. Raw Claude Code is powerful and silent. Stride is the one your line manager can see, and the one you can read.
| Lovable | Raw Claude Code | Stride | |
|---|---|---|---|
| Code visibility | ✗hidden | ✓yes | ✓yes |
| Work visibility | ✗no | ✗no | ✓yes, via Linear |
| Revertibility | ✗no | partial | ✓yes, atomic commits |
| Guard rails | ✗no | ✗no | ✓yes |
| Your code, your infra | ✗no | ✓yes | ✓yes |
The day Lovable breaks your dashboard at 4pm on a Friday and you cannot read the code to see what it did. That's the day you wish you had been on Stride.
08 / who
You'll probably recognise yourself in one of these.
An analyst who writes a little SQL and is tired of paying vendors for every custom report.
analystfit / likely
An ops person hand-rolling PowerShell because nobody else will help, and the scripts keep growing.
opsfit / likely
A team lead who wants live dashboards their line manager can see, without booking IT a quarter ahead.
team leadfit / likely
A power user of Power Query and spreadsheets, ready to take ownership of the tools instead of stitching.
power userfit / likely
Not for someone who copy-pastes code from a search and hopes. Not for a senior engineer shipping production weekly. The middle.
not for youskip Stride
09 / feedback
Stride has been extremely helpful so far. It's made me so efficient. My work is easier, and I can move quickly yet thoroughly.
I'm glad you got it in front of me at the right time. Before I started work.
10 / about
Who you'd be working with.
Mike Mindel
I'm Mike Mindel. I run Webventurer Ltd. I built Stride and I ship apps with it daily. I've been writing and shipping software for two decades, and I've been building AI-native tools since the first useful models showed up.
Stride is what I do when I'm not on my own products. I work alongside technically-curious operators to turn them into agentic engineers who can ship their own apps, in their own org, on their own infrastructure.
- Building and shipping production software since 2005
- Founder, Webventurer Ltd, with Andy Mindel as co-founder and backup on every engagement
- Based in West Sussex, UK
- Available on-site or remote
11 / discovery call
Bring me your data and the apps you wish you had.
30 minutes. Free. We map your actual data sources to Linear cards, before any money is spent. You leave with a one-page scope you can take to your line manager.